Conflict Kinetics (CK) is the most advanced industry innovator in patented human performance optimization specializing in small arms simulation. CK’s technology features in-depth data collection capabilities, including biometrics when desired, providing viable data for the trainee’s life. Rooted in decades of pro-sports human performance optimization techniques, CK delivers extensive readiness and talent management data processes. CK builds individual, squad, and platoon-level capability in lethality, survivability, decision-making under stress, and situational awareness, with rapidly adapting customer training goals into Programs of Instruction (PoI), leading to cognitive and physical mastery of oneself, their weapon system, the threat environment and their adversary.